Lisa Sy

In 2025, I led a design overhaul Coinbase's Prime Onchain Wallet, a $15b assets-on-platform product. I migrated it to a full-height sidepanel, which improved information density, usability, and visual design.

At Instagram, I led design for creator monetization, compromising of Subscriptions and Creator Bonuses.

I was a designer to enable Dropbox to announce a subscription plan update and price increase to its existing 5 million professional users. Working alongside a cross-functional team of 30 teammates, we designed the right positioning and design treatment that engendered 81% of viewers to tap “Got it”, resulting in $5mil saved ARR for the business.

In 2016, I led design for content reporting and moderation for the Facebook app of 1bil+ users. I designed the report flow, blur content moderation screens, hate speech detection, and authentic name classifiers. My work resulted in+574% more reports submitted, +157% more bad content removed per week, creating a safer and more inclusive environment for users.