I partner with startups, established companies, and everything in-between to help bring their businesses to the next level.

Specializing in building thoughtful product experiences with measurable and meaningful results, I'm happy to solve some of these common bottlenecks, whether you:

  • Have an idea in your head, but need to flesh it out into a tangible prototype that you funding.
  • Need to optimize your existing product or service to reach the next phase of growth.
  • Know that there are some key pain points with your product or service, but aren't sure where to start.

In a nutshell

Outside of my professional design practice, I draw, paint, and write — all of which translates into my illustrations, comics and graphic narratives. I'm currently working on an autobiographical graphic memoir chronicling how my immigrant family and I co-created our American identity across our generational differences.

Born and raised in Los Angeles, I became a first-generation college graduate in my family when I graduated from Wesleyan University with a B.A. in American Studies with an emphasis on Race and Ethnic Studies. I got into design by making posters for my friend's theater shows and club meetings. I wondered what it would be like to bring graphic design to the web — and that's how I got into web design, which led me to UX, interaction, and product design. The rest is history.

Since early 2017, I’ve been a board member of Bridgegood, a non-profit in Oakland, CA giving exposure of creative jobs and skills-development to early-career creative professionals coming from traditionally underrepresented backgrounds.